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Peau de Loup, Noble Motives Collective Inc. – Brand Manager – Vancouver, BC, 2018 – 2019

  • Strategized marketing, branding, and business development for niche ethical fashion brand.
  • Managed retail operations, including e-commerce, wholesale relationships, and custom fittings.
  • Directed photoshoots and managed press kit, media requests, and interviews.

Key Achievements:

  • Planned and executed multi-platform social media strategy, increasing followership (+80%), engagement (+65%), and conversion rate (+65%).
  • Increased sales by 100% over previous year and created action plan for continued success.

Hawksworth Restaurant Group – Vancouver, BC, 2015 – 2018

  • 2015 – 2017: Events Coordinator
  • 2017 – 2018: Catering and Events Manager
  • Managed 20-30+ complex short- and long-term projects simultaneously, each week, to deadlines.
  • Planned events for up to 500 guests, including developing complex documentation, subcontracting vendors, and managing all stages of production for corporate, social, and charity clients.
  • Drove sales with a combination of cold calling, strategic targeting, and networking.
  • Tracked budget goals and developed financial and resource reports for entire department.
  • Received repeated recognition for excellent customer service from clients and management.
  • Co-led a catering staff of approximately 40 individuals.

Key Achievements:

  • Led the corporate catering division to consistent 15%+ year-over-year growth.
  • Managed up to ~$170,000++ sales/month, over $1.2m annually
  • Streamlined systems and developed policy to improve operations, increasing sales capacity.
  • Led my department in sales every month, managing up to 50% more project volume.

Nuba Restaurant Group, Nuba Restaurant in Kitsilano – Vancouver, BC, 2012 – 2015

  • 2012: Hostess, Server, Supervisor
  • 2012 – 2014: Restaurant Manager and Events Coordinator
  • 2014 – 2015: Assistant General Manager and Events Coordinator
  • Analysed costs and financials weekly to improve food costs, manage labour, and drive profit.
  • Handled marketing, promotions, and events including community philanthropy.
  • Managed all aspects of this busy 150-seat restaurant and its staff of about 30 individuals.

Key Achievements:

  • Achieved sales growth of 20% year-over-year; set my own targets and oversold them.
  • Planned hundreds of successful events for groups up to 180, with budgets up to $15,000++.
  • Authored a company-wide Human Resources program with a focus on sustainable growth.

Mischief Catering – Owner and General Manager – Vancouver, BC, 2010 – 2013

  • Press including the Vancouver Sun, the Globe & Mail, 24h Magazine, The Georgia Straight.

Shear Comfort Ltd – Web Team Manager – Vancouver, BC, 2008 – 2010

Adbusters Magazine – Web Manager – Vancouver, BC, 2007

Invoke Media – Project Manager – Vancouver, BC, 2006 – 2007